Lions new logo?

I saw on FoxNews this morning that the Detroit Lions have had another gaffe. This time someone put up a new souvenir on NFL.com that unveiled the logos seen here.

I like the logo and thinks it adds a little flare to the current lion and updates the font on the team name.

I do find it interesting how they put an emphasis on enlarging the "L." Is that a tribute to their 0-16 season or the fact they haven't had a winning franchise since prior to Matt Millen?